With the rise of the web and the rise of companies that make money by harvesting users’ data, privacy has become an issue. As many businesses start from people’s concerns, privacy has become an industry. Indeed, as the platform – usually – has two or more key players, its value proposition is also tuned for those several players.
Companies like Airbnb possess implemented the contemporary version from the peer-to-peer business model. Because technology has rapidly advanced, in Airbnb’s case, it received just because this allowed the dealings between hosts plus the hostee clean.
Now businesses are ready to move beyond resilience and recovery and capture growth. There isn’t a right or wrong business model, but rather a model that will work in a certain context, and that will suddenly stop working in others. The vision of founders or those who took the business from one stage to the next affects the long-term vision of the business, thus its direction in the long-run. Business models can offer valid templates that we can test, yet only when those ingredients are combined we get an unique model, hard to replicate, that is when a competitive advantage is created. Business analysis is a research discipline that helps driving change within an organization by identifying the key elements and processes that drive value. Started as a small shop producing semi-finished products for the optical industry it eventually acquired the whole supply chain, up to own retail stores across the globe. It took Leonardo Del Vecchio a few decades to build its vertically integrated business.
The same applies when you launch e-commerce on Amazon, a blog by leveraging on Google, or a channel on YouTube. In all these circumstances you’re aligning your distribution model with that of the gatekeeper to reach potential customers. For instance, for years, companies like Booking, TripAdvisor, and other vertical travel search engines have been able to build valuable companies on top of Google. Where Google couldn’t cover vertical areas, those companies complement that, by building multi-billion businesses indeed. In short, Google itself is revealing the existence of an industry that revolves around privacy online. In this scenario, a search engine like DuckDuckGo, which has built its success on throwing the users’ data on the fly to allow private navigation, that is growing quite fast. That’s because DuckDuckGo makes money primarily via affiliations and by selling local keywords.
When the pandemic threw the world into disarray in spring 2020, most organizations responded by holding on—barely, at times. Executives assessed the impact on operations and dealt with the immediate emergency.
For instance, on a platform like Uber, drivers were the key to making the service value in the first place. On a platform, like Airbnb, hosts and the availability of a wide variety of homes was critical to kick the platform off.